We had a “pick a codename” vote early in the development cycle — the names that came out of that competition were so terrible that we were all pretty happy when one of the leads overrode it and declared that the codename would be “Chrome,” presumably because he likes fast cars. When it came time to pick a real name for the product before shipping, we ended up sticking with “Chrome.”
Capossela also detailed the power of using the Microsoft brand over just Windows or Internet Explorer, and showed off some research data on a new name for the company’s browser vs. Internet Explorer. Putting Microsoft in front of the new secret name increased the appeal to some Chrome users in the UK. “Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,” says Capossela. Microsoft is clearly testing names with market research, but it’s unclear when the company plans to unveil the final name for its Internet Explorer successor.
The contrast in approaches couldn’t be any more different.
Also, reminds me of:
Widespread unemployment, poverty and street crime contributed to the rise of street gangs in South Central, such as the Crips and Bloods. They became even more powerful with money from drugs, especially the crack cocaine trade, dominated by gangs in the 1980s. By the 2000s, the crime rate of South L.A. lowered significantly. Community-based peace programs, gang intervention work, and youth development organizations lowered the murder rates to levels not seen since the 1950s. (…) In 2003, the city of Los Angeles changed the area’s name from South Central to South Los Angeles in hopes of removing the associations of urban decay and street crime with which the name South Central had become associated.